Focus areas
01
Security &
Trust Systems
02
Complex Financial &
Compliance Journeys
03
Platform Architecture &
Discoverability
Designing everyday banking experiences
inside a large, evolving ecosystem.
Product Designer
at Axis Bank
Retail Digital
Banking
Working across mobile, web, and
conversational banking within a
50+ member design team
🔒
Due to NDA and regulatory constraints, this case study focuses on problem spaces, decisions, and learnings - not UI screens.
THE WORK
Three interconnected
problem spaces
Most of what I worked on falls into three areas - I'll share what I can, including one project I can discuss in more depth because the problem itself is publicly known.
01
Security &
Trust Systems
Authentication and trust-focused flows for proactive user control over their security settings.
02
Complex Financial &
Compliance Journeys
Restructuring regulation-driven flows to reduce hesitation without oversimplifying seriousness
03
Platform Architecture &
Discoverability
Redesigning core platform surfaces so features become findable and navigation becomes navigable.
PROBLEM SPACE #1
Security &
Trust Systems
As digital banking adoption grows, so does fraud risk. Security experiences increasingly need to move from reactive protection toward proactive user control. I worked on authentication and trust-focused flows designed to help users actively manage their security.
What I contributed to
I worked on the Safety Centre ecosystem within the Axis Bank mobile app. This space brings together different security controls in one place, allowing users to manage their settings based on their comfort and usage.
It includes controls like fund transfer limits, UPI access, transaction restrictions, and account-level security behaviours.
My contribution focused on designing security settings modules and UPI-related controls, some of which are currently being rolled out. One of the features that went live recently is Time Restriction, which allows users to automatically block fund transfers during selected time periods.
The Safety Centre initiative was also covered by 🔗 Business Today and 🔗 The Hindu BusinessLine as part of a broader story on how banks are responding to the rise in digital fraud. Working on something at that level of visibility changed how I think about designing for security.
Design considerations
Making security easy to understand without making it feel heavy
Structuring settings so users can quickly find what they need
Keeping language simple, while still accurate and trustworthy
Making important controls visible without overwhelming the interface
Balancing clarity and trust
Too technical → users avoid it
Too casual → it doesn’t feel reliable
Iterating to find the middle ground between usability and reassurance
PROBLEM SPACE #2
Complex Financial &
Compliance Journeys
Many banking journeys are inherently complex due to regulatory requirements, legal constraints, and legacy systems. Users often approach these flows with hesitation, unsure if they are making irreversible decisions or missing something important.
What I contributed to
My role across these journeys was to reduce that hesitation without diluting the seriousness of the task.
This meant restructuring flows to match how people think and make decisions, rather than how systems are organised.
One example is the FD nominee experience. A regulatory change introduced the ability to add up to four nominees, which required rethinking how nominee information is captured, structured, and managed across the flow.
Rethinking Nominee Flows for FD Accounts
Redesigned the nominee experience to support up to four nominees, adapting to new regulatory requirements while keeping the flow clear and manageable.
Detailed case study coming soon!
PROBLEM SPACE #3
Platform Architecture
& Discoverability
As banking products grow, navigation naturally becomes dense. Features exist, but users often don’t know where to find them or that they exist at all. Improving discoverability at this scale is not just about navigation, but about bringing structure and clarity to an evolving system.
What I contributed to
I led redesign efforts for two core platform surfaces.
The Navigation Structure
The existing menu had grown over time without a clear organising logic. I restructured the information architecture so priorities were clearer and the experience felt navigable rather than overwhelming.
Profile System
The initial direction leaned toward gamification, encouraging users to unlock features. I explored a different approach through a Banking Progress framework that helped users understand what was already set up and what was still available, without making banking feel like a rewards system.
Design Decisions
A lot of this work was about making security easy to understand without making it feel heavy.
Key decisions that shaped the experience:
Structuring settings into clear modules so users can quickly find what they need
Keeping language simple, while still accurate and trustworthy
Making important controls visible without overwhelming the interface
Balancing simplicity with trust
If it feels too technical, users avoid it
If it feels too casual, it doesn’t feel reliable
Most iterations focused on finding that middle ground, making actions clear without making the experience feel intimidating.
